Challenge

Perere by Gushima required a fully integrated creative campaign for its Durban July 2026 programme, developed around the official Country Allure theme. The project needed to position the brand as a premium hospitality destination while presenting several connected experiences across the Durban July weekend.

At Pixel Menjic, we were tasked with designing the partnership proposal, establishing the campaign’s visual direction and developing the promotional collateral required to market the event. The system needed to accommodate sponsorship messaging, package sales, menus, performer announcements and multiple supporting events while maintaining a recognisable and sophisticated campaign identity.

Outcome

Pixel Menjic developed a cohesive luxury event campaign inspired by equestrian elegance, race-day fashion and refined hospitality. A navy, gold and warm heritage-inspired palette was combined with editorial imagery, statement typography and distinctive Country Allure artwork.

The final campaign included the strategic partnership proposal, marquee promotion, package and menu designs, artist and MC announcements, pre-party collateral, the Sunday Black & White campaign and Durban closing-event artwork. Each event retained its own atmosphere while remaining connected to the wider Perere by Gushima Durban July experience.