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Atlas Paints

Background

Atlas Paints (PTY) LTD was founded by Chris Botha in 1987 when he left Plascon to start his own venture.The company, Atlas Paints, is an existing Paint Producing Company, employing good facilities for production and sale of high quality architectural paint and coatings for private and industrial users across South Africa.

Challenge

The brief was to develop the Atlas Paints brand using the existing logo across all company material including, products, stationery etc. The brand must be of consistent nature with flowing colour patterns consistent to our logo and image as a paint manufacturer. The brand must be corporate and compete well with other brands in the same industry. We want a brand that will position Atlas Paints as a serious business that takes pride in its service offering with high standards of quality and professionalism. Our brand must resonate with customers and be easily identified

Outcome

When designing packaging for Paint Products, it is easy to fall into the clichéd design styles like using brush strokes or paint splatters which can end up making the design look too playful, thus missing the luxury element. In these designs we use the elements found on the website and build around them to create a uniform brand fit product that is both minimal, clean and immersive. You can almost smell the luxury coming out of that bucket. Visibility is key, so here you have “Luxury Paint” in bold and in a dark colour so that it can be seen on the shelves from a distance.

Client

Atlas Paints & Manufacturing

Industry

Paint Manufacturing & Supply

Project

Branding

Services

Visual identity design

Logo redesign

Graphic design

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